Privacy Policy
This Privacy Policy describes how Diverso (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from https://www.
PERSONAL INFORMATION WE COLLECT
Information you provide to us
When you make a purchase, attempt to make a purchase, create an account, sign up to our mailing list, or contact us, we may collect:
-Name
-Billing and shipping address
-Email address
-Phone number
-Payment information (processed securely by our payment providers — we do not store full card details)
-Account information (if you create an account)
-Marketing preferences
This is referred to as Customer Information or Order Information.
Information collected automatically
When you visit the Site, we automatically collect certain information about your device and how you interact with the Site, including:
-IP address
-Browser type and version
-Time zone
-Device identifiers
-Pages or products viewed
-Interaction data (scrolls, clicks, navigation paths)
-Referring websites or search terms
This is referred to as Device Information.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate the Site, analyse usage, and support marketing and advertising.
These include:
-Strictly necessary cookies (required for the Site to function)
-Analytics cookies (to understand performance and behaviour)
-Marketing cookies (to deliver relevant advertising)
You can manage or withdraw your consent at any time via our cookie banner or your browser settings.
HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information to:
-Process and fulfil orders (including payments, shipping, and confirmations)
-Communicate with you regarding orders, enquiries, or customer service
-Screen orders for fraud or security risks
-Improve and optimise our Site and customer experience
-Send marketing communications where you have opted in
-Measure and improve the effectiveness of our advertising and marketing campaigns
LEGAL BASES FOR PROCESSING (UK & EU GDPR)
We process personal information under the following legal bases:
-Contractual necessity – to fulfil orders or provide requested services
-Legitimate interests – to operate, improve, and secure our business
-Consent – for marketing communications and non-essential cookies
-Legal obligation – for accounting, tax, or regulatory requirements
SHARING YOUR PERSONAL INFORMATION
We share personal information only with trusted third parties who help us operate our business, including:
-Shopify – e-commerce platform
-Payment processors – to process transactions securely
-Klaviyo – email marketing and customer communications
-Google Analytics – website analytics
-Google Ads – advertising and conversion tracking
-Meta (Facebook & Instagram) – advertising and conversion tracking via Meta Pixel
-Hotjar – user behaviour analytics (heatmaps and session recordings)
Hotjar anonymises and masks personal data and does not record sensitive fields such as payment details.
All third parties process personal data only on our instructions and in accordance with applicable data protection laws.
We do not sell your personal data.
INTERNATIONAL TRANSFERS
Your personal information may be transferred outside the UK or European Economic Area, including to Canada or the United States. Where this occurs, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses to ensure your data remains protected.
YOUR RIGHTS
If you are a UK or European resident, you have the right to:
-Access the personal data we hold about you
-Request correction of inaccurate data
-Request deletion of your data
-Object to or restrict certain processing
-Withdraw consent at any time (for marketing or cookies)
-Request data portability
To exercise any of these rights, please contact us using the details below.
MARKETING COMMUNICATIONS
If you opt in to receive marketing communications, we may send you emails about our products, services, or events.
You can unsubscribe at any time using the link in our emails or by contacting us directly.
We do not send SMS marketing.
DATA RETENTION
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes.
Order information is retained for accounting and legal purposes unless you request deletion where permitted by law.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or legal obligations. The most current version will always be available on this page.
CONTACT US
For questions, data requests, or complaints, contact us at:
Email: shop@diversolondon.com
Address:
Diverso
11 St. Christopher’s Place
London
W1U 1NG
United Kingdom
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local data protection authority.